Third, the classification of fission At present, it is generally an invitation-style fission gameplay, which can be divided according to the mode or the scene. Here I divide it into two executive list categories, one is mutual benefit, and the other is simple interest. 1. Simple interest: I invite everyone, everyone helps me The so-called simple interest means that the user needs the executive list help of a friend to get the reward, but the friend does not get the reward, and the invitation fission is completed in the process of the friend's help, that is, the simple interest that everyone helps me, including most of the paid fission gameplay, such as spelling Group, distribution, unlocking, bargaining, etc. Joining a group.
A certain number of friends are required to join a group to pay or participate in order to obtain a product (it can also be an opportunity, such as a team executive list lottery), which is currently the most suitable mode for Chinese-style acquaintances' social relations. The typical case is Pinduoduo, of course, it is gradually used in other industries. Distribution: The most basic and most commonly used gameplay such as knowledge payment and social e-commerce, users executive list only need to invite friends to buy products to get benefits, up to level 2 (offenses above level 3 plus ban), typical cases are some courses, hours Teach you to learn XX. Unlocking: It is also called the mission treasure gameplay.
The basic logic is that the user needs to ask a certain number of friends to complete a certain behavior (such as following the official account, adding executive list a personal account, paying, etc.) to get rewards. Other names are often used, such as helping, collecting likes, voting, etc. Bargaining: A kind of fission gameplay with a very strong marketing nature. Like executive list group welfare, it is a lottery logic. It is necessary to invite friends to reveal the cut price in the form of "bargaining". The essence is "everyone help me". Duoduo, Taojiji and other fission giants are another usual means. Common application scenarios: Some knowledge documents are only given.