Forum Posts

Sumaiya Khatun
May 12, 2022
In Business Forum
Let's list the biggest changes of the Special Database past period. Fewer search terms At the beginning of September, Google unexpectedly released an important update. We were shocked when the following message appeared in our Google Ads accounts: Google Ads search terms notification Shortly afterwards, a little more explanation from Special Database Google followed : In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We're continuing to invest in new and efficient ways to share insights Special Database that enable advertisers to make critical business decisions. From now on, Google will only show search Special Database terms that have been searched by a 'significant number' of users. When a search term is exactly significant enough remains unclear. From research by Seer quickly showed that about 20% of all clicks can no longer be traced back to a search term. This percentage Special Database also corresponds to what we see with our customers. In practice, this means that for a fifth of the clicks you pay for, you can no longer see which search term someone has used. That's why it's even more important for advertisers to be careful about using broad match keywords in Google Ads. My advice is therefore to Special Database take a critical look at your broad and phrase-match keywords . Do these perform well? Also try to use more exact match keywords Special Database where possible. Before this update, of course, this was already sensible. Now is a good time to pay extra attention to this to avoid wasted budget. Also read: Google Ads: tips for your budget & optimization score Responsive Search Ads In mid-2018, Google introduced Special Database Responsive Search Ads (RSAs) as a new ad format in addition to the standard Expanded Text Ads (ETAs). With these ads you can create up to 15 different headlines and 4 different descriptions. Google then tests different combinations to arrive at the most effective ad. In theory this sounds fantastic, but in practice the Special Database results are somewhat disappointing.
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Sumaiya Khatun

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